Skip to Content, Navigation, or Footer.
The Daily Pennsylvanian Founded in 1885
Newsletters
Friday, Jan. 16, 2026
This Week's Paper
The Daily Pennsylvanian
The Latest

Wharton outsources marketing

By Zoe Tillman · Jan. 11, 2006

When developing an advertising campaign for a school with one of the top marketing departments in the nation, Wharton School administrators have turned to an unlikely source -- an external advertising agency. Wharton's Executive Education program plans to unveil a new ad campaign this month, and the plan comes almost exclusively from Philadelphia-based ad agency Red Tettemer -- not Wharton's own marketing professors and students.

Most Read in News
Penn Connects