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According to Harvard administrators, recent excitement about the success of the school’s basketball team could lead to increased donations.

Former player and current basketball volunteer Fred Schernecker explained that basketball games have become locations for Harvard administrators to meet with alumni and donors. He said, “Because the alumni are congregating and engaging in basketball, that’s a nice venue for Harvard to get together with their alumni and with donors. I think there have been nice opportunities for the University to capitalize on [that excitement] and improve their fundraising.”

University President Drew. G. Faust explained to the Harvard Crimson that alumni “ties to the Harvard community are only enhanced by their participation” with the school’s basketball team, which potentially could lead to increased donations.

Read more at The Harvard Crimson.

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