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Friday, May 1, 2026
The Daily Pennsylvanian







The Daily Pennsylvanian

When developing an advertising campaign for a school with one of the top marketing departments in the nation, Wharton School administrators have turned to an unlikely source -- an external advertising agency. Wharton's Executive Education program plans to unveil a new ad campaign this month, and the plan comes almost exclusively from Philadelphia-based ad agency Red Tettemer -- not Wharton's own marketing professors and students.