With responsibility for raising $310 million of the University's $3.5 billion capital campaign, Penn's six resource centers are charged with making a significant contribution.
But undergraduate and graduate schools, for example, have loyal alumni with incentives to give - how do you fundraise when you don't have an obvious constituency?
At the six centers - the Annenberg Center for the Performing Arts, Penn Athletics, the Institute of Contemporary Art, Penn Libraries, the Morris Arboretum and the University of Pennsylvania Museum of Archaeology and Anthropology - development directors are faced with this challenge as they try to mobilize their constituents to reach campaign goals.