This Wednesday, Penn Athletics announced an exclusive sponsorship agreement with the Tri-State Toyota Dealers Association for the Penn Relays. The Relays will now be officially designated "The Penn Relays, presented by Toyota."
The Tri-State Toyota Dealers Association (TDA) consists of 25 Toyota Dealers in Southeastern Pennsylvania, Northwestern Delaware, and Southern New Jersey.
Group Vice President of Toyota Marketing Ed Laukes and Tri-State TDA President Paul Muller attended a joint press conference hosted by Penn Athletics on Franklin Field to make the historic announcement on Wednesday.
"As a mobility company, Toyota believes that when a person is free to move, anything is possible. That's why we're proud to be a worldwide partner of the Olympic and Paralympic Games and support USA Track and Field," Laukes said in the announcement. "The Penn Relays is not only an important, iconic event here in Philadelphia - the meet is central to Toyota's support for all athletes in the track and field community seeking to achieve their Olympic dreams. We are thrilled to sponsor this annual event and look forward to the competition."
"We are extremely excited and grateful that Toyota is supporting the Penn Relays with this significant sponsorship, which will enable us to further strengthen this historic event and provide a first-class experience for our athletes, coaches and fans," Athletics Director M.Grace Calhoun said.
With the agreement, Toyota now sits atop a multitude of event sponsors including Nike, CorePower Yoga, and the United States Army. This is the first sponsorship involving naming rights that the Penn Relays have seen after 125 years of racing.
The Penn Relays hosts thousands of fans from across the world on campus for the annual three-day track and field competition, featuring competitors of all ages. This year, the 126th Penn Relays will run from April 23-25 on historic Franklin Field.
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