The book publishing arm of the Wharton School recently announced that it is changing its name from Wharton Digital Press to Wharton School Press.
According to a Wharton press release, the name change is a result of the ubiquity of digital publishing, now a common tool to efficiently deliver content to readers worldwide. The name change is intended to reflect this evolution, as well as to emphasize the Press’s affiliation with the Wharton School, according to the press release.
The Wharton School Press publishes content in subjects ranging from leadership, finance, management, strategy, marketing, social impact and more. It has published award-winning and best-selling books, featuring a wide range of authors and receiving coverage from reputable publications like the Wall Street Journal and The New York Times.
Peter Fader, Frances and Pei-Yuan Chia Professor of Marketing at Wharton and chair of Wharton School Press’s Faculty Advisory Board, said that highlighting the Press’s affiliation with the Wharton School is a big draw for authors and readers. He said he thinks emphasizing the Press’s association with Wharton’s prestige shows the company’s reliability.
“In our conversations with stakeholders, including faculty and authors, we heard time and again that the Wharton School’s name is among our greatest strengths. This evolution will enable the Press to make an even greater impact on the years ahead,” Fader said in the press release.
When founded in 2011 by Stephen Kobrin, William Emeritus Professor of Multinational Management, the Press strived to use digital publishing technologies to establish Wharton as a leader in this field, according to the press release. The Wharton School was the first and only business school with a digital book press to explore and experiment with these emerging technologies.
“We’re very excited about this new direction, which emphasizes the school’s continued commitment to publishing important books,” Dean Geoffrey Garrett said in the press release.