An arts and entertainment blog with a distinctively Penn focus

When the Covenant - the red, cylindrical statue on Locust Walk - was erected in 1975, students called it "obnoxiously spastic" and reminiscent of "cosmic soda straws."

Now, students just call it the Dueling Tampons.

And that's what 1996 College graduate Matt Rosler calls his Web site: Duelingtampons.com.

Launched in February, the site oversees "UPenn alumni and undergrads who walk the Walk," and highlights their accomplishments, primarily in the entertainment industry.

There are video and photo galleries on the blog where Penn students and alumni can post headshots and connect with other Penn people in the industry in hopes of potentially snagging an audition or casting.

Rosler, who for the past five years has produced a film and music festival for the Penn Club of Los Angelos called PennFest, said that "I was already getting e-mails from alumni about . their films and music, so I thought why not put that into a Web site where other alumni can not only read about it . but have a real interactive experience."

Rosler added that while at first he was hesitant about the name of the site, he said that the slang term was "inherent to Penn" and that it is fairly easy to remember.

Not everyone is comfortable with the site's title.

College freshman Drew Coblitz, who was written about on the blog for being one of the youngest race-car drivers in the Porsche Club of America, said, "I think some freshmen might not know what the name means, so that might turn some people away."

But regardless of the name, Rosler is now trying to reach out to students and alumni beyond the entertainment world.

Wharton senior Andrew White was contacted this summer by Rosler regarding his custom shoe design business, Last Laff designs.

While White said he hasn't gained any business specifically from the Web site yet, other students who were featured have noted classmate recognition.

Wharton senior Puneet Singh, who performs stand-up comedy and has been featured on shows such as The Colbert Report and Law and Order, said, "I think it's a really powerful tool for kids who are interested in entertainment. . I think a handful of people saw me on there."

And although Singh hasn't received any role offers from the site yet, he noted it is still in the early stages of development and "will have that sort of power in a few months or a year."

"I mean, when Facebook started, it didn't have that many people, but now it's very powerful," he added.

Rosler is tapping into this powerful Internet tool by using it to promote his own Web site - his profile already boasts over 1,000 friends, many of whom are members of the freshman class.

Rosler will keep his "friends" up to date on the newest features of his Web site, which already include a video of the Quad and a series of posts and photos from New Student Orientation.

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