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Social Media Posts

Between Facebook, Twitter, and Instagram, The Daily Pennsylvanian and its related publications are constantly sharing posts and engaging with a combined audience of over 100,000 followers.

Rates:

Instagram post: $300 per post
Instagram story: $150 per story
*Instagram highlight: $200 per month
*Pinned Instagram post: $100 per week
Facebook post: $75 per post
X post: $75 per post

*Denotes add-on to existing Instagram story or grid ad purchase

Deadline: 

Completed ads are due two business days in advance at noon.

Sizing:

Facebook & X: 1200 px x 630 px
Instagram Grid: 1080 px x 1350 px (only)
Instagram Story: 1080 px x 1920 px

Note:  

All posts will be marked with “AD.” Captions, links, artwork due at deadline. Instagram grid posts will be visible for one month minimum. After one month, grid posts are subject to archiving.

Penn Connects

Link up to two of your social media accounts to our websites within a dedicated space on our homepage and article pages that will show a live feed of your social media posts. The Penn Connects feed has received over 6 million views. We provide monthly reporting showing total posts, views, shares, follows, and likes.

Rates: $125 per month

Deadline: Two business days in advance at noon.