Wharton named Marketing professor Z. John Zhang the first chairman of the Murrel J. Ades Professorship last week. Zhang, a Marketing professor who specializes in pricing, retail management and competitive strategies, has been a professor at Wharton since 2002.

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Penn's endowment may have shrunk over the past fiscal year, but a spending rule and an upward trend in donations to the endowment mean the University won't be feeling a squeeze yet. The University takes certain steps in the way they plan endowment spending to ensure that year-to-year fluctuation in endowment returns does not have an immediate or large effect on the operating budget.

This year's Greek Week kicked off on Monday night with bowling at Strikes and a new resolve for campus-wide Greek collaboration. The Panhellenic Council and the Interfraternity Council are working more closely with the Multicultural Greek Council this year than in the past in order to strengthen relationships between all members of the Greek community.

"Focus on your strengths, not weaknesses," Marcus Buckingham, a well-known motivational speaker, said at Zellerbach Theater last night. Buckingham discussed his latest book, The Truth About You, which directs readers toward self-empowerment. The Truth About You focuses on identifying one's strengths at an early age and developing the unique traits that every individual possesses.

Most college-bound high-school seniors are hesitant to fill out a more arduous application than necessary. But college admissions counselors and students alike agree that for seniors from low-income families, filling out a QuestBridge application is well worth the extra effort.

In addition to text messages and e-mail notifications, many colleges are now turning to siren-alert systems to make sure their whole campuses are aware during emergencies. A survey conducted by the Campus Computing Project in fall 2007 found that 17 percent of private research universities and 38 percent of public research universities in the United States had

With research becoming a vital part of the undergraduate experience at Penn, the Nursing school has devised a way to allow its student researchers to showcase their work through a research journal dedicated to them. The Journal of Nursing Student Research is a publication that compiles the research of students and gives them a platform to receive recognition for their work.

Many of Penn's peer institutions eked out modest endowment growth for the past fiscal year, despite a rocky economic climate. Of peer institutions who have reported figures at this time, Penn's endowment is the only one to have shrunk, droppin

Amid the chaos and turmoil on Wall Street, business schools across the country, including Wharton, are doing all they can to reach out to their alumni and offer a helping hand. As major financial firms have collapsed over the past two weeks, Career Services sent e-mails to alumni letting them know of services available to them, Career Services counselors said.

Five dollars was all she needed to make her point. During the Democratic primary, College sophomore Sarah Arkebauer clicked on an e-mail from Sen. Hillary Clinton. In the e-mail, Clinton asked for any donation to help counter a statement from Sen. Barack Obama comparing her to President George W.

The Undergraduate Assembly met as a full body for the first time last Sunday night as the newly elected freshmen moved from the audience to the inner circle. "I'm really excited about this year's freshman class," wrote UA chairman and Wharton and College senior Wilson Tong in an e-mail.

Penn is taking more than just basketball titles from Princeton University this year. Over the summer, Music professor Carolyn Abbate, one of the world's most prominent musicologists, has been appointed the Christopher H. Browne Distingui

The Microsoft empire struck back this week with a new advertising campaign. The company is out to prove that it's not as stodgy as Apple commercials make it out to be. The campaign's television advertisements have been generating a lot of interest, and most students think Microsoft's image is making a change for the better.

As the word spread that Stephen Lynch would be performing on campus this semester, many students raised questions regarding his "offensive" and "sensitive" jokes. SPEC announced yesterday that Lynch would be performing at their annual fall show on Oct. 17 at Irvine Auditorium.

Though presidential candidates Barack Obama and John McCain still have the last leg of campaigning and debates ahead of them, the Class of 2012 has reached the end of its election season, choosing Wharton freshman Jibran Khan and College freshman Shri Chauhan to be its president and vice president.

In Philadelphia news last month: a boycott of the Embassy Suites Hotel for unfair firings, the unification of the city's two major taxi unions and an illegal-immigration raid at a janitorial services contractor. These aren't exactly typical headlines in Philadelphia news media.