Search Results


Below are your search results. You can also try a Basic Search.




College Pizza set to expand

(02/27/03 10:00am)

College Pizza, the take-out pizza place located next to Cinemagic on the 3900 block of Walnut Street, will be expanding to a full-scale pizzeria later this spring. The pizzeria is retaining its current location but will also move into the 1,200-square-foot space next door, vacated by Baskin Robbins last summer. The additional space will be used for tables, customers and visibility. College Pizza manager George Ballouz has been talking to the University about expanding the business, which is owned by his brother, since Baskin Robbins closed nearly seven months ago. The brothers officially acquired the space last week and are working with an architect to submit renovation plans to University and city officials within the next few weeks. Ballouz hopes to open the expanded facility in early April. "I hope to open it before the students leave," he said. "But I don't know if it's possible. Time-wise, it'll be tight." Ballouz plans to use College Pizza's existing space as a kitchen and retain the Baskin Robbins freezer space. The majority of the expanded area will be used for seating and display. The restaurant will most likely have counter service rather than waiters. College Pizza also plans to maintain its delivery business both during and after renovations, using the wall between the two spaces as the perfect separation during construction. "We aren't planning on interrupting any of our operation during construction," Ballouz said. "There won't be any downtime because most of the changes in decor will be on the other side of the wall." College Pizza hopes to attract larger numbers of students to its newly expanded facility. Ballouz is "still flirting with ideas," such as painting murals on the walls and adding specialty items to the menu, like milkshakes and desserts. "We're trying to provide a friendly place for students to hang out and have good food in a nice atmosphere, which I can't provide in the space we have." The two Ballouz brothers bought College Pizza three years ago and have been hoping to expand ever since. "Now, I think we have the time and resources to do it right," Ballouz said. University officials said that they are eagerly anticipating College Pizza's expansion. Anthony Sorrentino, spokesman for the Office of the Executive Vice President, said that "it will give people on the north side of campus a pizza place to counterbalance Allegro Pizza on the south side." "It makes so much sense with the movie theater nearby," he added. Lisa Prasad, associate vice president for business development, agreed. "Hopefully, this will enhance business to that area," she said. Prasad said she is not worried about competition with other eateries nearby, such as the Philly Diner or Izzy and Zoe's. "This is such a specific niche," she said. They are all good cotenancies that don't cannibalize each other," she said. Ballouz echoed Prasad's sentiments. "I'm not here to compete with other places; I'm here to provide good food at a good price," he said. "I'm not concerned with other people. I just want to please my customers." And his customers seem to be satisfied. College junior Alyssa Neir, who has picked up food at College Pizza, said that she would stop and eat there "because it's convenient and only a few blocks away." The seating space is an additional bonus for her because "most pizza places don't have a place where you can sit down." College freshman Kelly Mangold agreed, saying, "We need another pizza place besides Allegro's."


Ben & Jerry's arrives at Penn

(02/24/03 10:00am)

Within weeks, Penn students will be able to get their fill of Chunky Monkey and Phish Food somewhere other than the Wawa freezer. Ben & Jerry's is coming to 40th Street at the former Papaya King location. The ice cream company, known as "Vermont's finest," will be opening a scoop shop in mid-March. Classic ice cream fare such as cups, cones and sundaes as well as milkshakes, specialty items, Ben & Jerry's gear and the notorious "Vermonster" will be sold. Papaya King, the short-lived smoothie and hot dog shop, had opened two years ago and closed last fall due to lack of student demand. The space was empty for several months while the University searched for a new vendor. The University signed a deal last week with Ben & Jerry's franchise owner Rob Rokosky and his two partners to open a shop on campus. They also own five other stores in the Philadelphia area, including the Ben & Jerry's in Rittenhouse Square. The one on 40th Street will open in March after construction and renovations to install a new counter and signage are complete. "The front will be totally gutted and redone," Rokosky said. According to Rokosky, his three years and five scoop shops of experience with Ben & Jerry's will help him while he opens this shop. "Every time we open a store, it gets easier and easier," he said. "The process is more familiar, and I have more support." Rokosky and his partners decided to come to the Penn campus because "we feel it is a great fit," he said. "A lot of what goes on at Penn relates to Ben & Jerry's social initiatives, such as community involvement and environmental awareness." In addition to serving great ice cream, Rokosky plans that Ben & Jerry's will be involved in the community, both through campus life and volunteer work. He hopes the new site will also offer catering services and sponsorship. "We donate a lot of time and product to community service," Rokosky said, noting that Ben & Jerry's recently built a playground in West Philadelphia. "If Penn has a need, we would love to do it." Rokosky hopes to attract University students as well as West Philadelphia community members to the scoop shop. "We want to cater to whoever wants our ice cream," he said. Although a number of stores, including Papaya King, have been forced to close their doors due to low student demand, Rokosky feels that his shop will be more successful than others. "Ben & Jerry's has a unique mindset, which focuses on great products and giving back to the community, as well as making a profit," Rokosky said. "People perceive Ben & Jerry's as a great place to go that has good ice cream." He added that since he put up a help wanted sign on the vacant property on Friday, he has already received many phone calls from interested students. University officials are eagerly anticipating the opening of the ice cream parlor. "It's a tremendous thing," Associate Vice President for Business Development Lisa Prasad said. "A lot of students have expressed interest in ice cream." Prasad said that Rokosky and his partners "are clearly excited about working on campus." The University is working with them to help them understand the student population and the surrounding community so "they'll be tuned in to the needs of the students," she added. Students have responded positively to the news of the ice cream shop's upcoming arrival. Engineering sophomore Lauren Hedvat said that she is thrilled about the presence of Ben & Jerry's. "It'll be something different on campus and will add variety to all the coffee, pizza and Chinese," she said, noting that Ben & Jerry's is "one of the best ice cream companies, they have a million different flavors and anything with mint chocolate chip has my name on it!" Although several students think that the ice cream parlor is not a necessity on campus, they said they will still enjoy its presence. "I wouldn't say it's needed, but if it's there, I'd go," said College sophomore Rachel Gross, adding that it seemed to be a good place to relax after dinner. College senior Elizabeth Koumettou, who said she was upset by last summer's closure of Baskin Robbins on Walnut Street, is looking forward to the arrival of Ben & Jerry's. "I would go to Ben & Jerry's because I love the ice cream, and I'm a dessert freak," she said. "I don't think there is a huge need for ice cream," said Engineering sophomore Rick Jones. He has reservations about the success of Ben & Jerry's because he thinks it will have trouble competing with the dining halls, which include ice cream in the meal plan. College junior Andrew Leslie, who said he would occasionally eat at Ben & Jerry's, disagreed with Jones. "If I was going to get ice cream, that's probably where I'd go."


Crepe truck tenure comes to an end

(02/05/03 10:00am)

A favorite food truck has said au revoir to Penn's campus. La Petite Creperie cart-- which sometimes boasted lines up to 45 minutes long outside the Pottruck Health and Fitness Center -- closed recently after more than four years at Penn. Houston Hall's creperie stand manager Chris Salpistidis would not comment on the reasons for the cart's closure, simply noting that it was in need of repairs and "needed to be closed." The Houston Hall stand, which opened last February under the same ownership, will remain in place, according to Salpistidis. Salpistidis added that focus on the second location did not lead to the closure of the food cart. And while the company seems to be downsizing at Penn, it is actually in the process of expanding into other markets. Owner Andreas Andoniadis has already opened more restaurant-style branches of La Petite Creperie at two new locations -- one in Boca Raton and the other in Palm Springs, Fla. -- and is currently in the process of establishing the business at a third site. Looking to successful local businesses like LeBus -- which began as a popular lunch cart housed in an old school bus on Penn's campus and now includes a chain of cafes and food stands -- Andoniadis is hoping to build a franchise of La Petite Creperies. And while a new cart may eventually come to Penn's campus to replace the former one which departed a couple weeks ago, Andoniadis may instead choose to retire the truck completely and instead focus on the newly opened stores, according to Salpistidis. Meanwhile, students can still visit the Houston Hall creperie, which has been successful since its opening last February, Salpistidis said. "Business at La Petite Creperie is fantastic," Salpistidis said. "With or without the truck, the store always runs well." He stressed that even though La Petite Creperie is expanding, the Houston Hall location will continue to operate in the same way and won't make any changes in its service or ingredients. "Many companies that franchise lose their value," he said, citing Starbucks as a classic example. "And that is exactly what we are trying to avoid." Although some students will miss the crepe truck, others say they didn't frequent it and are glad that the Houston Hall location is the one remaining open. "I think it's really good," said College sophomore Paloma Hendel. "I don't think it tastes like the crepes in France, but it's good."


Eatery to undergo fusion makeover

(02/03/03 10:00am)

Despite several recent closings around campus, one booming business is ready to spice up the 40th Street corridor with a renovation project. Bitar's -- soon to be renamed Simsum -- is undergoing a major undertaking that will include changes in the food and decor as well as in the ambiance of the Middle Eastern restaurant. "The concept we're going for is a Middle Eastern Lebanese- French fusion," Chef Manager Tom Deeney said. "A lot of people in Lebanon still speak French, and we wanted to put them together with a twist." The restaurant's style will switch to waiter service both during the day and at night and will be a BYOB restaurant. The sandwiches will be served as platters with french fries or salads during lunch, and the dinner menu will be completely different, including soups, salads and entrees. The new restaurant will still offer its traditional takeout service as well. The focal point of the new menu is "mezze," which Deeney described as "big flavors in small plates." It will serve the same menu purpose as antipasta in an Italian restaurant or tapas in a Spanish restaurant, he explained. The physical renovations in the restaurant are already complete. Two French doors, which will be open during the summer, are already installed, giving the restaurant an "outdoor feel," Deeney said. In addition, the walls were painted and several other minor changes have occurred over the past six months. Although Amin Bitar will maintain ownership of the restaurant, its management has already changed. Deeney said the new employees will help to "turn the restaurant around and bring in new ideas." Bitar and Deeney are hoping for a smooth transition from Bitar's to Simsum. "If we do close, it will only be for a day or two," Deeney said. This will allow the restaurant to make internal changes and reorganize the kitchen before the new opening. Simsum is slated to open with a soft opening this week and a grand opening in several weeks, allowing Deeney to train more restaurant staff and fix any minor mishaps that may arise. The changes are being planned because Bitar was ready to try something new, Deeney said. "It's a new idea he always wanted to try, and we felt that this location was the place to try it." Bitar's other Philadelphia locations -- including its counter at Moravian Cafes Food Court on Walnut Street -- will not undergo any major changes. Deeney feels that the timing and location of the new restaurant is perfect due to the volume of students on campus and the proximity to the Bridge: Cinema de Lux movie theater. He added that he hopes the changes will help expand the restaurant's clientele beyond the student population. The University has responded positively to the restaurant's decision to renovate. Although Bitar's is a private business, the University is "very supportive" of Bitar's plans, said Anthony Sorrentino, director of external relations for the Office of the Executive Vice President. "He is a terrific entrepreneur." Deeney and the Bitar's staff are very excited about the upcoming changes. "The body is here, but it needs a soul," Deeny said.


Organic cafe latest stop on Green Line

(01/28/03 10:00am)

The Green Line Cafe -- a new coffee and pastry shop at 43rd and Baltimore streets -- has had a successful first week of business, according to co-owners and managers Douglas Witmer and Daniel Thut. The cafe, which opened last Monday, sells organic coffees and teas, which are bought directly from producers, not coffee conglomerates. It also sells its own line of bottled soda as well as various pastries and cakes. "It's a little different from typical coffee fare," Thut said of the focus on all organic products, something that Witmer refers to as an effort to be "quality conscious." The two also plan to expand their selection to include soups and sandwiches within the next few weeks. Witmer and Thut, long-time West Philadelphia residents, had toyed with the idea of opening a coffee shop for years. "We live in the community, and we felt that there was a need for a place like this where people can come and socialize," Thut said. "And when the building went on sale, we got serious about it," Witmer added. It took a year and a half to plan the cafe because storefront renovations took about a year to complete. Witmer and Thut said that although it is too soon to tell who their core clientele will be, they hope that the coffee shop will cater to both the University and West Philadelphia communities. They added that they do not think their distance from the center of campus will be a problem for business, which has been steady this week. "There is enough neighborhood support," Witmer said, "and any business from the University is a bonus." The cafe's proximity to the Green Line subway station, a key spot from which most West Philadelphia residents commute to Center City, will probably work in its favor, said Anthony Sorrentino, director of external relations for the Office of the Executive Vice President. The cafe is also near Clark Park, a popular spot for local residents. Sorrentino added that the University welcomes the addition of new businesses beyond the boundaries of campus. "It is exciting to see new entrepreneurs adding to the robust marketplace of University City," Sorrentino said. "The University is behind them 100 percent." The bustling cafe has been filled with people reading, socializing and enjoying the sunny winter days through the cafe's stained glass. David Bevacqua, who is not affiliated with Penn, made his first visit to the cafe this weekend. Having just returned from Italy, he said, "It is impossible to get a good espresso in this country, but this is as good as any." He added that the service was wonderful and the location extremely convenient due to its proximity to Clark Park. Daniel Flaumenhaft, who works in the School of Medicine, has already been to the Green Line Cafe several times this week. He likes the cafe because of its quiet, yet social atmosphere. One day this week, "I came in to read for half an hour and ended up seeing 15 people I knew and stayed all afternoon," Flaumenhaft explained. College junior Jamie Wong said that "it is convenient for students living off campus to have a place to go past 40th Street." Despite the long walk in the blistering cold, even Penn students who live on campus said that they would try the Green Line Cafe. College freshman Patrick Griffin, who lives in the Quadrangle, said that he would consider making the trek to 43rd Street if the cafe turned out to be better than those closer to campus. "I'd probably go if we could get a whole troop to make the journey down there," said College freshman Kristopher Holum, who lives in Hill College House, noting that he would like to see what the new cafe has to offer. But he added,"We have a Starbucks across the street, which I would be more inclined to go to." Whether the Green Line Cafe's organic fare and friendly service is enough to attract on-campus residents remains to be seen, but after their first busy week, Witmer and Thut are glad to be in business.


Ikea takes a seat in South Philly

(01/22/03 10:00am)

(See below for corrections.) Ikea, a Swedish chain furniture store, will open in South Philadelphia in 2004 -- making furniture shopping for Penn students easier. Philadelphia City Council recently approved a re-zoning plan that will allow an Ikea to be built on a 44-acre site at Columbus Boulevard and Snyder Avenue. Construction is scheduled to begin in early March with an official opening set for the following spring. Penn students say that Ikea will be a beneficial addition to the Philadelphia area. College junior Justin Menda said that he "absolutely would love" to see an Ikea come to a location near Penn. He has an Ikea table in his room, and he described Ikea as "beautiful in its simplicity... practical and reasonably priced [and] perfect for a dorm room." Wharton freshman Hans Kullberg said that although he thinks the store will be a good addition to the area and "will be great for the Swedish economy," he doesn't know if he'll take advantage of it. "I'm excited to see it open," Kullberg said. "But I'm not sure if I'll use it." David Fitz, the legislative assistant to City Councilman Frank DiCicco, spearheaded the project and said he is thrilled that Ikea will bring new business and revenues to Philadelphia. "From the city's perspective, it's fantastic," Fitz said. The new Ikea will provide over 1,000 jobs, about half of which are construction jobs, and the other half will be for employees, according to Patrick Smith, Ikea real estate director for the northeastern U.S. The new Ikea will enhance economic development in South Philadelphia, providing millions of dollars in city taxes as well as a $10 to $11 million payroll. The new Ikea store will become the anchor of a shopping center that already includes a Walmart and Target and will soon also be home to several other stores. If the shopping center succeeds, it will lead to a "ripple effect" and more waterfront development, Smith said. "It is one of those rare situations where everyone came out ahead." Fitz noted that while the city usually has to negotiate with businesses in order to draw them to the area, Ikea approached the city with its project proposal. Ikea wants to move to the Philadelphia site because of the size and proximity to both other retail complexes and to I-95, which will make it attractive to customers from the tri-state area. Ikea's expansion is part of the company's "concentration strategy," according to Smith. He said that this location, in addition to its newly opened store in Conshohocken, will enhance Ikea's visibility in the area. He chose the area because "that's where our best customers are." But there were some challenges to securing the site for the new store. The land previously belonged to the Philadelphia Regional Port Authority and was designated to be used as additional space for the expanding port. The area was declared a strategic port by the Department of Defense, Fitz said. The main difficulty City Council faced was "getting Ikea here while maintaining Port Authority activity," Fitz said. There is already increased activity at the port, and the Port Authority could have sued CSX, the company that owns Ikea, in order to retain the land. However, it instead negotiated a deal, with CSX giving up its rights to that area in exchange for land nearby. Ikea currently markets to young single people and young families who are establishing themselves and buying homes. However, "anyone buying furniture will find something at Ikea that suits their tastes," Smith said. And Ikea hopes to be decorating the dorm rooms of the class of 2008.


'DP' changes hands at banquet

(01/20/03 10:00am)

Daily Pennsylvanian staffers, alumni, parents and three understanding bartenders celebrated the paper's annual changing of the guard at a banquet held Saturday at The Inn at Penn. Many longstanding traditions were honored during the course of the night -- which marked the 119th board of editors and managers' ascension to power -- from University President Judith Rodin's remarks to the sports staff's exit immediately prior to her taking the stage. After a quiet, composed cocktail hour, the 245 guests flooded into the ballroom for presentations and dinner. Outgoing Executive Editor and College senior Matthew Mugmon opened the evening, introducing Rodin. Though Rodin declared herself to be "tired of doing stand-up for... Penn's Fourth Estate," she commended the DP staff members for their influence on campus. "You are much more powerful and influential than I bargained for," she said, citing the 2004 presidential election, Dick Cheney's visit and the infamous goal post incident during this past year's Ivy championship. Particularly piqued by a column run last semester suggesting that she run for president of the United States, Rodin concluded her remarks dismissing "baseless rumors" about her political aspirations. "I couldn't possibly comment," Rodin said. "Besides, I have a plane to catch to New Hampshire." And with that, Rodin exited the ballroom, not deigning to spend the remainder of the evening with her bemused audience. Former DP staffer David Borgenicht, co-author of the Worst-Case Scenario Survival Handbook and the evening's keynote speaker, offered his advice for survival in the world of journalism. "You have to sell yourself as much as your ideas," he said. "It's slutty but true." As coffee and cake circulated, awards were presented to members of the 118th DP staff. This year's Reporter of the Year was former campus team reporter and incoming Campus News Editor Madlen Read, while Photographer of the Year went to incoming Photo Editor and shutterbug extraordinaire Caroline New. The sports department proudly announced Jeremy Dubert as its Sports MVP and Dave Zeitlin as Sports Writer of the Year. Meanwhile, Dan "D-Mac" McQuade took home both the Editor of the Year and the DP Alumni Association's coveted Michael Silver Writing Award for his article "Sweat and Glory." The second Michael Silver Award, for photography, went to Lauren Karp. The official segment of the evening culminated with members of the 119th board taking the stage one by one to formally assume their positions. Speeches and awards gave way to a driving bass beat and long lines at the open bars as the after-party slowly got into full swing. Though the first song played reminded party-goers that "it doesn't take a lot to fall in love," it took most attendees several drinks. Incoming Executive Editor Amy Potter said that the highlight of the evening would be finding out who ended up together. "It won't be me!" Potter said. "Although Jesse Spector may have other ideas." Spector, a DP legend and former sports editor, returned to the banquet this year, nobly disqualifying himself from winning the award named in his honor. Consequently, this year's J. Gordon Spector Random Hookup Award went jointly to two recently retired beat reporters who were actively pursuing each other on the dance floor, though many felt that Spector's retirement from the field left the competition disappointing. Other noteworthy events included Paul Gulesserian's rendition of Cher's "Believe" and Managing Editor Marla Dunn's giggling dedication of a song to Technical Services Director Jonathan Bare, because "he wouldn't dance with me" or outgoing City News Editor Alexis Gilbert. Former Managing Editor Tristan Schweiger bet $200 that Mugmon would go home alone. To that, Mugmon responded, "I will have their asses kicked. That is to say, I will kick their asses."


Two Bucks County Coffee spots to heat up 40th Street

(01/17/03 10:00am)

Coffee will be in the air this spring on the 40th Street corridor thanks to the opening of new Bucks County Coffee Co. locations. The local coffee chain is expanding in West Philadelphia with two new facilities -- a coffee bar which opened Tuesday in the Schattner Center, and a larger coffeehouse slated to open later this year. The coffee bar was included in the plans for the Dental School's new Schattner Center, which opened in September. The chain closed a former location next to the dental student lounge before winter break. Just as the Bucks County Coffee shop on Sansom Street caters to law school students, the one inside the Schattner Center will serve the dental school community, Bucks County Coffee District Manager Darella Fortson said. So far, according to Fortson, the new coffee bar has gotten a great reaction. "Students are so excited that we're here," Fortson said. "We've gotten a fabulous response." The coffee shop's business has tripled in the three days since its opening, Assistant Manager Leslie Sowell said. Second-year dental student Adam Saylor is impressed with the new location. He described the old one as "tiny and horrible," saying that the new one is a big improvement. The new coffee shop is also changing the social atmosphere of the dental school, providing a place for students to meet, sit and talk. "It gives a lot of life to the new part of the building," Saylor said. The larger coffeehouse, the lease for which was just signed on Dec. 23, is still in the planning phase. Construction should begin in February for an anticipated April opening. It will be located on the corner of 40th and Locust streets and will be marketed to the entire Penn population as well as the West Philadelphia community, Fortson said. It will have a separate entrance with a retail front and plenty of sitting space, making it among the largest of the Bucks County Coffee shops. She said that the company is hoping to get business from The Bridge: Cinema De Lux and the surrounding area. The new facility will "have a terrific impact on 40th Street as a hub where the campus and the community come together," University Marketing Manager for Business Development Anthony Sorrentino said. "There are a lot of people who work and live in that area, and I think that it will be an asset to both of them." The coffeehouse will go beyond the traditional coffee and pastries, serving wraps, sandwiches, soups and desserts. In addition, the large space will be divided into several different areas, including a computer center with space for laptops, a fireplace, sofas and outdoor sitting space, said Bucks County Coffee President Rodger Owen. Owen also hopes to have live music events. Owen said the location is pivotal because "that area is a focal point of the whole Penn community." Fortson said she hopes that the coffeehouse will be a place where students can sit and relax. "We want it to be a place that's fun, a great place to hang out," she said. "We want Bucks County to be the place to go." Sorrentino and Bucks County representatives are not worried about business competition from the other coffee retailers around campus. Sorrentino said he believes that there is enough market for coffee to go around. Cosi Assistant Manager Eddie Barksdale agreed, saying that he does not expect a decline in business for the competing coffee house located on 36th Street. "We've been here a long time and have a good customer base," Barksdale said.


Fashion shoe store closes shop

(01/13/03 10:00am)

When students returned to campus and strolled along Walnut Street, there was one glaring change among the familiar sights. The Steve Madden store -- the mecca of women's shoes that delight the vertically challenged -- closed its doors on Dec. 30. The University considered Steve Madden a great tenant, Associate Vice President for Business Development Lisa Prasad said. She added that she was not aware of any financial trouble the store may have been facing. Like many others, Prasad said she is sad to see Steve Madden go, but University administrators are actively pursuing future plans for the site. However, it is unlikely that the space will be filled this semester. "We are aggressively marketing the space," Prasad said. "Now that the holiday season is over, we are poised to begin negotiations." The space will most likely be filled by another retail store because it is not equipped to handle a food-oriented business, she added. Last spring, the University conducted a comprehensive study of the needs of students, faculty and the community, and those findings will be taken into account when selecting the next tenant. Many students returning to campus after the break said that they were not aware of Steve Madden's closure, but some did have ideas for what they would like to see in its place. Wharton freshman Kelsey Schwenk, who said she was surprised by the closure, said that she would like to see another clothing or shoe store open in its place. "I would have bought more shoes there if it was still open," she said. College freshman Ashley Birnbaum said that she was not affected by the closing of the store and hopes the University will open a frozen yogurt store in that space. Prasad said she is excited because the vacancy, as well as several other vacancies on campus, provides "a tremendous opportunity to bring in exciting new retailers" that meet the needs of the Penn community. In the meantime, she does not think that the vacancy will affect the other businesses in University Square. She also noted that if some of these businesses do close, it will be because of the national economy, not the empty space. Ditra Mitchell, who manages Messages, the gift store that is adjacent to Steve Madden, said she is not worried about a decrease in business due to the empty space next door. "It is too early to tell, with the students away on vacation, but I hope it does not affect us," she said. "People always write and send gifts," so her business will hopefully avoid the current economic turmoil, she explained. University officials said they are not overly concerned about their ability to attract new businesses, even in the current economic climate. "It will be more difficult but definitely doable," Prasad said. Even if a new business is chosen for the former Steve Madden location, the new store will probably not open this semester because after negotiations are complete, it takes most retailers between 120 and 150 days to set up before opening. Steve Madden representatives could not be reached for comment.