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Restaurant Week draws students downtown

(09/19/03 9:00am)

Roy's Hawaiian restaurant served thousands of blackened ahi tuna entrees and chocolate soufflees to the 2,200 extra patrons, including some Penn students, who flocked there this week. Roy's, located downtown on 15th and Sansom streets, is just one of over 40 Center City restaurants that participated in Philadelphia's first promotional Restaurant Week. Each restaurant offered a $30 fixed price menu from which diners could choose an appetizer, entree and dessert. Steven Starr's Alma de Cuba, on Walnut Street between 16th and 17th streets, also saw business "double or triple" this week, according to a server at the Cuban-themed restaurant where Restaurant Week patrons enjoyed dishes including shrimp ceviche and truffled wild mushroom empa¤adas. "We were sold out every night," said Brett Kemmerer, general manager of Alma de Cuba. "Hopefully, Restaurant Week brings in people who have never been here since it's a good deal, and they will come back for the regular menu." These sentiments have been echoed by most of the participating restaurants, according to Michelle Shannon, deputy executive for marketing at the Center City District, the organizer of the event. Restaurant Week "gets people who aren't familiar with Roy's into the restaurant [to] experience our flavor," said Aaron Radman, a managing partner of Roy's. Similar Restaurant Week deals have been successful in other cities, including New York and Washington, D.C. According to Shannon, it is quite possible that this will become an annual event in Philadelphia as well. "Evaluation forms are going out to all the restaurants, but based on preliminary comments, this has been very well received," she said, adding that the promotion could be held more than once a year, perhaps in January and September. Luckily for those who were unable to obtain a coveted reservation, Restaurant Week -- which was scheduled to end today -- has been extended until Tuesday at most of the participating restaurants. "All but one of the restaurants has agreed to extend it. I believe that's an indication that they feel it has been a productive promotion," Shannon said. Although the special menus lacked the variety normally associated with some of Philadelphia's best restaurants, each tried to include some of its signature items. Despite taking the cut in profits from the discounted menu -- patrons paid $30 for a meal valued at $45 to $50 -- restaurant managers feel that the buzz generated by the event will ultimately pay off. "Its been very busy, but as far as profits, we are discounting food," Kemmerer said. "But it is a promotional event, and hopefully people will go back to work and rave about their meal. This should generate good will and business. That's the game plan in a way." Radman agreed that the promotion will help not only business at Roy's, but the Center City restaurant industry as a whole. "I think that since people have experienced new things, they will find that it's worth the drive and the parking" to come downtown, he said. Parking was also discounted as part of the promotion, drawing people from the neighboring suburbs.












Freshgrocer has building problems

(03/06/03 10:00am)

When The Freshgrocer opened nearly two years ago, the University-owned building was considered a state-of-the-art facility, complete with shiny checkout counters, elevators to the parking garage and even a conveyer belt to carry groceries to patrons parked on the second floor. Less than two years later, the store is plagued with problems, perhaps due to faulty construction. A major concern is the building's three malfunctioning elevators, two of which do not work due to water damage, according to Manager Ross Del Romano. Vice President for Facilities and Real Estate Services Omar Blaik said the control panels on the elevator shaft will be replaced, costing the University tens of thousands of dollars, which is covered by insurance. He explained that the problems are due to water damage and that the University has already "made corrections and totally rebuilt the roofing to prevent water leakage." According to Del Romano ,the repairs to the elevators will begin on May 15 and continue through the summer, with one elevator being repaired at a time and the other two operating regularly with the help of technical crews who will be on site to assist. "I would not define [the elevator repairs] as problems that are of a big magnitude," Blaik said. "Freshgrocer has been doing tremendous business. I would not consider it anything serious that is affecting their business." But Del Romano said that the building also has problems with the plumbing, floor and conveyor belt. These technical difficulties, which Del Romano called "extremely abnormal," have drawn criticism from some customers. "It's even unheard of," he said. "I've had a lot of customer complaints." The building, situated at 40th and Walnut streets, is owned by the University, and The Freshgrocer rents the space. Penn was in charge of the initial building plans and is responsible for maintaining the elevators and the vestibule, Del Romano said. However, The Freshgrocer is responsible for maintaining the inside of the store, Blaik said. Del Romano said he believes that many of the store's problems have been present since its opening. "The conveyer belt to the garage never worked," he explained. In fact, Del Romano said, the opening of The Freshgrocer was delayed for almost a year because problems -- such as the irregular flooring, which has still not been resolved -- were discovered. "We opened anyway, in good faith," he said. Del Romano is not sure whether the University was aware of the likelihood of these problems while designing the building, but said that they may be due to faulty construction. Blaik contended that correcting minor problems after a building is complete is common practice, citing the Kimmel Center as an example. "There are some issues that need to be revisited after a project is open," Blaik said. "I would not consider any of [the problems] as out of the ordinary," he added. "Some of it may have been design-related, and some of it may be the usage of the space that is not being used the way in which it was planned. "When you have projects that have retailers as part of a mixed-use development, there is an additional level of complexity" due to the fact the tenant has its own internal designer in addition the the University's design team, Blaik explained. This may lead to problems of coordination between the landlord and the tenant's plans. "I don't know what's going on within the University," Del Romano said. "What I do know is that some items were taken out of the original plans. The University was over budget anyway." Because The Freshgrocer is a tenant of the University, "all we can do is lodge our issues with them, which we have been continually doing since we opened," Del Romano said. Blaik said that the University is in contact with the store's operators, but does not believe that any problems, other than the elevator repairs, "are significant or substantive."