A Penn alumna has just been appointed as one of the top leaders of the American airline company, JetBlue.
2009 Wharton MBA graduate Elizabeth Windram was formally promoted to vice president of marketing at the company, JetBlue announced in a press release on March 12. The company, which is based in New York, is the sixth largest airline carrier in the United States, and serves 101 locations.
In her new role, Windram will oversee the company’s brand strategy, focusing on “advertising, content and social media, digital marketing, regional marketing, loyalty and product development,” reported Travel Pulse.
“I’m excited to lead marketing for the beloved JetBlue brand as we pilot our business into the next phase of growth by continuing to deliver value for our customers and thought leadership in our industry," Windram said.
At Penn, Windram studied Operation & Information Management and Marketing, receiving an MBA from Wharton in 2009. She was also a Nonprofit Board Program fellow for The Nonprofit Board, which matches Wharton MBA and Penn Law J.D. students with Philadelphia nonprofit organizations. After graduating, she served as a senior marketing manager for E&J Gallo Winery, a distributor in California.
She received her bachelor's degree in Economics from Duke University in 2002.
Windram’s previous position at JetBlue, which she held for the past two years, was director of brand and advertising. During that period, she received the 2016 Grand Brand Genius award for her leadership on several well-received ad campaigns.