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Insomnia cookies founder Seth Berkowitz calls himself a "cheerleader" for the company.

On Wednesday, Insomnia Cookies is giving you a good excuse to treat yourself. 

In a Penn Dance Marathon fundraiser for the Children's Hospital of Pennsylvania, Insomnia will give a cut of its profits to the group, according to a Facebook event.

Insomnia has become part of the college — and especially the Penn — experience. Students depend on Insomnia for everything from a late night snack, a warm and delicious birthday surprise for a friend and even a sugar rush to keep them going through midterm season. 

The origins of Insomnia Cookies lie here at Penn, and Penn students are lucky to have access to the sweet treats right in Houston Hall.

An example of the crazy but brilliant ideas that manifest in the dead of night, University of Pennsylvania student Seth Berkowitz founded Insomnia Cookies from his dorm room in 2003. According to Insomnia’s website, Berkowitz began by baking and delivering cookies to students across the university’s campus.

This concept evolved into an extremely successful business, and Insomnia Cookies now has over 90 locations across the U.S.