Penn Athletics announces Champion Your Life campaign around new rebranding
It might be hard to place a finger on it, but Penn Athletics has a slightly different look these days. Throughout the semester, the athletic department has rolled out a series of changes to the Quakers’ branding, including the Champion Your Life campaign formally announced on Wednesday. The culmination of over a year of research and gradual unveiling, the rebranding is part of a holistic effort by Penn Athletics to reinvigorate student interest and reposition itself within the Penn and Greater Philadelphia communities. “Penn Athletics has created a really unique niche in Philadelphia, in the Ivy League and in the nation,” Martin explained.



















