Outsourcing Penn's image management
For as long as senior associate director of athletics Alanna Shanahan can remember, one person was in charge of marketing Penn's 33 varsity teams. And in her words: "I don't think we've had great success." So Shanahan became the impetus for change this summer, helping the Athletic Department broker a deal with Nelligan Sports Marketing, a firm that has worked with numerous schools, atheletic conference and Fortune 500 companies.










