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Restaurant Week draws students downtown

(09/19/03 9:00am)

Roy's Hawaiian restaurant served thousands of blackened ahi tuna entrees and chocolate soufflees to the 2,200 extra patrons, including some Penn students, who flocked there this week. Roy's, located downtown on 15th and Sansom streets, is just one of over 40 Center City restaurants that participated in Philadelphia's first promotional Restaurant Week. Each restaurant offered a $30 fixed price menu from which diners could choose an appetizer, entree and dessert. Steven Starr's Alma de Cuba, on Walnut Street between 16th and 17th streets, also saw business "double or triple" this week, according to a server at the Cuban-themed restaurant where Restaurant Week patrons enjoyed dishes including shrimp ceviche and truffled wild mushroom empa¤adas. "We were sold out every night," said Brett Kemmerer, general manager of Alma de Cuba. "Hopefully, Restaurant Week brings in people who have never been here since it's a good deal, and they will come back for the regular menu." These sentiments have been echoed by most of the participating restaurants, according to Michelle Shannon, deputy executive for marketing at the Center City District, the organizer of the event. Restaurant Week "gets people who aren't familiar with Roy's into the restaurant [to] experience our flavor," said Aaron Radman, a managing partner of Roy's. Similar Restaurant Week deals have been successful in other cities, including New York and Washington, D.C. According to Shannon, it is quite possible that this will become an annual event in Philadelphia as well. "Evaluation forms are going out to all the restaurants, but based on preliminary comments, this has been very well received," she said, adding that the promotion could be held more than once a year, perhaps in January and September. Luckily for those who were unable to obtain a coveted reservation, Restaurant Week -- which was scheduled to end today -- has been extended until Tuesday at most of the participating restaurants. "All but one of the restaurants has agreed to extend it. I believe that's an indication that they feel it has been a productive promotion," Shannon said. Although the special menus lacked the variety normally associated with some of Philadelphia's best restaurants, each tried to include some of its signature items. Despite taking the cut in profits from the discounted menu -- patrons paid $30 for a meal valued at $45 to $50 -- restaurant managers feel that the buzz generated by the event will ultimately pay off. "Its been very busy, but as far as profits, we are discounting food," Kemmerer said. "But it is a promotional event, and hopefully people will go back to work and rave about their meal. This should generate good will and business. That's the game plan in a way." Radman agreed that the promotion will help not only business at Roy's, but the Center City restaurant industry as a whole. "I think that since people have experienced new things, they will find that it's worth the drive and the parking" to come downtown, he said. Parking was also discounted as part of the promotion, drawing people from the neighboring suburbs.


Phila. College Fest to kick off tomorrow

(09/19/03 9:00am)

Whether you're into exploring Philly culture, donating some time to community service, finding an internship or just enjoying a free concert headlined by Busta Rhymes, the Philadelphia College Festival -- which kicks off tomorrow -- offers something for everyone. All events, which span a week, are specifically intended for Philadelphia-area college students. The festival is part of a city-wide effort to send the message that "Philadelphia is not only a wonderful place to study for college students, but a good place to make their home after graduation as well," said James Cuorato, director of the Philadelphia Commerce Department. It all begins at 10 a.m. tomorrow morning with College Day on the Parkway. All day, cultural institutions along the Benjamin Franklin Parkway will offer free admission to any student with a college ID. The event is sponsored by the Philadelphia Museum of Art. Those unfamiliar with the Philly cultural scene will have a lot to choose from. Participants include the Pennsylvania Academy of Fine Arts, Franklin Institute Science Museum, Free Library of Philadelphia, Academy of Natural Sciences, Galleries at Moore College of Art and Design, Rodin Museum, Eastern State Penitentiary Historic Site, the Fabric Workshop and Museum, the Institute of Contemporary Art and Penn's own Museum of Archaeology. After perusing a few museums, organizers don't want you to head back to campus right away. The kick-off concert and expo begins at 3 p.m., also right on the Parkway. On top of the free Busta Rhymes concert, which will also feature 10 other bands, the Expo will offer food, free rock wall climbing, sumo wrestling, giant magnetic poetry and various giveaways. On Sept. 24, the Philadelphia College Festival Internship Fair will be held at the Kimmel Center in Center City. This is a new addition to the festival, which has been an annual event since 1999. From noon to 6 p.m., college students can check out over 150 businesses offering both paid and volunteer internship opportunities. "I think this is a marvelous opportunity for our students," said Peggy Curchack, associate director of Career Services. "The more opportunities students have to learn about potential internships and jobs and to get comfortable with networking, the better." "There is a lot of initiative across the Delaware Valley to encourage students to work here in the summer and for grads to stay and work in the area," she added. Finally, on Sept. 28, the Fairmount Park Student Volunteer Beautification Day will conclude the festival. Students can do some community service at one of Philadelphia's parks from 9 a.m. until noon. Organizers of the festival feel that these varied events give students a chance to experience new sides of the city. "Really, the purpose is to welcome college students to Philadelphia and expose them to everything the city has to offer," said Carol de Fries, executive director in the University's Office of Government, Community and Public Affairs, who chairs the planning committee for Campus Philly and serves as Penn's representative. "The idea is to draw students off their campuses at the very beginning of the academic year," she added. According to de Fries, about 3,000 Penn students attended the festival last year, and she expects an even greater turnout this year, since the event is being promoted as part of "No Place like Penn" weekend. Campus Philly became a partner in organizing and promoting the festival two years ago. The organization is student-run by representatives from Philadelphia-area colleges. It operates the official Philadelphia College Festival Web site and publishes a magazine, GO. The Knowledge Industry Partnership, a Philadelphia organization led by University President Judith Rodin, is also a sponsor of the events. "With the College Festival, we are a liaison between the city and the colleges," said Jon Herrmann, general manager of Campus Philly and a 2000 Penn graduate. "We've distributed thousands of pieces of literature over the past eight weeks at about 35 different colleges." Herrmann expects students to come in from all over the area for the festival events. "In '99 this was a one-day event. Now it's four big events," he said. "There should definitely be a solid turnout."