Ad Submission Guidelines

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Electronic Format

Print Ads

Ads saved as PDF files are preferred, since a PDF file embeds all graphics and fonts into a single, complete file. We can also accept files saved in TIFF or EPS format. Web file formats, such as GIF, JPEG, and PNG will generally not reproduce well in print and should not be submitted.

We can also accept packaged files from InDesign, Illustrator or Photoshop. For best compatibility, Mac files are preferred. We cannot publish, but can re-create, ads from PowerPoint or Microsoft Word. We cannot accept files from Microsoft Publisher.

Ad Sizes: Ads submitted electronically which are not built to the correct column widths will be re-sized.

Resolution: Photos for ads submitted electronically should be scanned at 170 dpi or higher. Ads are output and printed at 100 lpi.

Fonts: If you submit a file in PDF format, you must make sure all fonts are embedded when the PDF file is created. If you submit a file in any other format, you must supply all fonts used in your ad. Only Mac fonts are acceptable; Windows fonts will not work. The Daily Pennsylvanian reserves the right to substitute similar fonts if a font is corrupted or not supplied.

Color: All color advertisements are printed using the four process CMYK colors. Please convert any color text or graphics from RGB to CMYK color.

Internet Ads

You can design an ad (GIF or JPEG format preferred) and send us the file to host on our ad server. Animation is acceptable, but audio is not. You must also provide the URL of the page to which you want your ad linked. For Internet banner ads, you can also send us the HTML code for an ad to run on your ad server.

Ad Sizes: Ads submitted electronically which are not built to the correct banner size will be re-sized.

Resolution: Ads should be saved at a resolution of 96 dpi or pixels/inch. (72 dpi is also acceptable.)

Color: All files should be saved in RGB color format.

File Size: Maximum file size is 500k.

Placement & Delivery

Ads submitted electronically are preferred. Ads may be emailed or supplied on USB Flash Drives or CDs. When using email and submitting multiple files (such as fonts), it is advisable to compress all files into a single Zip file.

Alternatively, The Daily Pennsylvanian can download an ad from your website or FTP site. The Daily Pennsylvanian can also create an ad for you. Basic design is included in the cost of the ad. A large number of photographs or extensive typing is subject to additional production charges. Any artwork submitted by the advertiser will not be returned unless the advertiser requests it. There are several ways to place an ad:

By Email: 

Compose a message which includes:

  • your name, address, phone number
  • description of what you are submitting
  • the size of the ad you want
  • the date(s) you want the ad to run.

By Phone: (215) 422-4640 

  • Monday through Friday, 10 a.m. to 6 p.m. Note: Ads cannot be accepted solely over the phone. Written confirmation (via email or fax) of both your ad order and your credit card authorization are required.
  • By Fax: (215) 422-4646 
  • Instructions, text, or rough layouts only; fax quality does not allow logos, photos, or layouts to be used.
  • By Mail: 

                            Advertising Office

                            The Daily Pennsylvanian

                            4015 Walnut Street

                            Philadelphia, PA 19104

  • In Person: 4015 Walnut Street, 2nd floor, Monday through Friday, 10 a.m. to 6 p.m.