Policies & Information

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Ad Submission

All advertising is subject to acceptance by The Daily Pennsylvanian, which reserves the right to reject any advertisement at its sole discretion at any time prior to publication. The Daily Pennsylvanian will not knowingly publish advertisements which unlawfully discriminate on the basis of race, color, age, gender, sexual orientation, religion, national origin, ancestry, or physical handicap.

The Daily Pennsylvanian will make all reasonable effort to see that advertising is published, displayed or distributed as ordered and accepted. However, The Daily Pennsylvanian will not be responsible for any consequential damages resulting from failure to do so.

Advertisers and agencies forwarding insertion orders which contain incorrect rates or conditions are advised that the advertising called for will be inserted and charged in accordance with the rates and regulations stated in this Media Kit and The Daily Pennsylvanian Annual Advertising & Services Contract.

The advertiser and/or agency agrees to assume full and complete responsibility and liability for the content (including text representations, illustrations, and copyrights) of any advertisements placed in The Daily Pennsylvanian and/or its related print and online publications and/or its other advertising products and services.

Advertising cancelled after the deadline for publication will be removed from the issue, but the advertiser remains liable for payment of the full cost of the ad.

Annual Contracts  

Annual Contract advertising agreements commit an advertiser to run a specified dollar amount of advertising during a 12-month period in return for discounted advertising rates. 

Advertisers who do not fulfill their Annual Contract agree to pay, at termination, a Termination Payment for all advertising discounted under the contract. 

Advertisers may upgrade to a larger contract, at a lower rate, at any time during the contract. The new rate will be effective for all advertising run after the date of the upgrade, but the new rate is not retroactive to advertising previously run. 

The Annual Contract rates in this Media Kit are not guaranteed beyond August 15, 2024. An advertiser whose Annual Contract expires after August 15, 2024 will pay the published 2024-25 rate for the same contract level. 

Annual Contracts and contract upgrades must be approved by The Daily Pennsylvanian’s Director of Sales & Marketing before becoming effective. 

Errors & Adjustments

The Daily Pennsylvanian will be responsible for errors in advertisements only in proportion to the bearing that the error has in relation to the entire ad, as determined by the Finance Manager of The Daily Pennsylvanian.

The Daily Pennsylvanian will not consider adjustment of payment for any advertisement involving typographical errors or erroneous insertion unless notice is given to the Finance Manager within ten (10) days of the first monthly statement. The Daily Pennsylvanian will not be liable for more than one incorrect insertion of any advertisement.

Credit & Billing

All ads must be paid at the time of placement unless a credit account has been previously established and maintained in good standing. You must submit a credit application to apply for a credit account. Credit will be extended at the discretion of TheDaily Pennsylvanian, which reserves the right to request payment in advance or to cancel credit privileges at any time.

Statements are mailed at the end of each month; invoices are not sent for individual ads. Terms: net 30 — that is, payment in full is due 30 days from the end-of-month statement date.

Past due credit accounts are subject to a late payment charge of 1.25 percent per month, with a minimum of $1 per month.

If payment is not made in accordance with The Daily Pennsylvanian’s credit terms, The Daily Pennsylvanian may refuse to insert any further advertising.

Tearsheets are emailed on the day of publication, not with monthly statements. Tearsheets can be mailed upon request.

General Policies

The Daily Pennsylvanian reserves the right to revise its advertising rates and/or any other conditions set forth in this Rate Book at any time with 30 days’ notice.

All terms, conditions, and rates contained in this Rate Book are incorporated by reference and made part of The Daily Pennsylvanian Basic Advertising Contract. A complete list of contract terms and conditions are listed on The Daily Pennsylvanian’s Insertion Order and Annual Contract agreements, which are available upon request.