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Career Services is housed in the McNeil building. Credit: Lauren Karp

Career Services might do more than just help you get a job. They might even give you an iPad mini.

Starting on Oct. 14, Career Services will launch its second social media “scavenger hunt” — a challenge introduced last fall to promote its social media presence and get students involved with Career Services. The scavenger hunt is open to current students enrolled in a degree-seeking program who are eligible to be seen by Career Services. This excludes Wharton MBAs, among other student groups, because they are not eligible for Career Services’ assistance.

While Career Services does not have official statistics on how many people participated last year, they hope to have a higher turnout this time around.

Associate Director at Career Services Shannon Kelly said that the challenge consists of a total of 10 clues, five of which are video clues. The other five are “social media clues” that require students to interact with Career Services via Twitter, Facebook and other social media outlets. The video clues will be tracked by SurveyMonkey responses, and the social media interactions will be monitored similarly.

At the end of the challenge on Oct. 18, an algorithm will randomly select a winner from a database of students who participated in the challenge. The more clues a student answers, the higher their likelihood of being selected.

“It’s a great and creative way to reach out to busy students at Penn,” Wharton sophomore Penny Deans said. “And who wouldn’t want an iPad mini?”

Kelly emphasized that Career Services is trying to make the challenge as user-friendly and easy to accomplish as possible. Some of the changes to the challenge from last year include shorter video clues and including more student presence in the video clips, as opposed to showing Career Services staff members.

“We’re really trying to get students more involved,” Kelly said, “because that’s our target audience.”

College senior Russell Abdo thinks the challenge will do just that.

“I think it’s an extremely engaging way to learn about the resources that Career Services has to offer. A lot of people think of Career Services and their minds might immediately jump to OCR, while in fact their services are universal,” Abdo said. “And Penn students love social media and some friendly competition, so it’s a cool model.”

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