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Pretenders lead singer, Rock and Roll Hall of Fame inductee and animal rights activist Chrissie Hynde is scheduled to lead a demonstration today sponsored by the People for the Ethical Treatment of Animals, according to a PETA press release.

The event, taking place at noon at the McDonald’s on 40th and Walnut streets, will feature Hynde’s “I’m hating it” parody ad and a costumed chicken.

Hynde and the chicken will present McDonald’s customers with “Unhappy Meals” containing a “menacing” Ronald McDonald cutout, a mangled plastic chicken, and a packet of fake blood, according to the release.

PETA’s “McCruelty” campaign urges McDonald’s suppliers to use less cruel slaughter methods, according to PETA’s website.

Hynde has been involved with the campaign for over a year.

PETA has at least 2 million members worldwide, and generally focuses efforts on farms, laboratories, and the clothing and entertainment industries through investigations, public education, legislation, animal rescue, protests and celebrity involvement.

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