Nick Cisler never thought his summer job would lead him to calling Bingo numbers at a senior citizen's home.
And he never thought he'd be getting tips on how to properly call the Bingo numbers.
But that's where his position as a marketing intern with the Camden Riversharks of the Atlantic League of Professional Baseball took him.
"Since the team isn't that well-known, it's really grassroots marketing," Cisler said of his summer job.
A senior home may be unusual place for the Riversharks to be looking to draw fans, but the league, lesser known than its Major League Baseball counterpart, is looking to appeal to different groups of people.
And Cisler, elected a football tri-captain for the upcoming season along with Joe Anastasio and Pat Kimener, spends a couple of days a week promoting this league.
"It's about 50-50 between days spent in the office and on the road," Cisler said.
But because the league is not as popular, Cisler and the rest of the marketing team have to work extra hard to get the squad's name out there.
The group runs many promotions to draw people to the ballpark and follow the team's progress, including a Bingo night, 'bring your dog' night, a fireworks display and discounts for families and groups such as the YMCA.
"They don't have the ability to use print, TV and radio, so we have to find other ways," Cisler said. "We go around Camden and Philadelphia, really wherever," Cisler said. "We hand out tickets and bring the mascot to appearances."
But as one of the football team's captains for next season, Cisler is accostomed to leading the charge, especially for a team that has fallen below expectations in the past couple of seasons.
"All of the parts have been here in the past, we just haven't been able to catch a break" Cisler said. "Hopefully the new editions to the team this tear will help with that last step."
An Honorable Mention All-Ivy, Cisler had 96 receiving yards on the year and contributed a number of blocks as well.
Cisler said he would was offered a job with the New York Giants, but had to turn it down because it would have conflicted with football preseason. However, he is interested in a career in
And learning it from the ground up with the Riversharks can only be one of the first places to start.
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