If you want to be that slick hipster who knows about the latest, the greatest and the coolest, then Thrillist may be for you.
The men's lifestyle e-mail newsletter is set to launch its Philadelphia edition this month, aiming to give readers information about the best bars, restaurants, stores, gadgets and more in the area.
With editions in nine other cities --- Atlanta, Miami, Boston, Chicago, Las Vegas, Los Angeles, New York, San Francisco and best-of the-web "Nation" -- Thrillist is looking to add to its circulation of 600,000.
Started in 2005 by two Penn alumni, College '03 alumnus Ben Lerer and College '02 alumnus Adam Rich, the newsletter is based out of New York City.
The Philadelphia edition will be edited by Josh Valocchi, a Philadelphia native.
Sent out daily to subscribers' inboxes, each e-mail contains a short tidbit about something new or interesting that readers should check out - whether that be a bar opening up or a site displaying a Google map of Bernie Madoff's victims-.
As somewhat of a cityguide for men, Thrillist has been compared to Daily Candy, a women's fashion and culture e-mail newsletter.
Daily Candy was sold to Comcast for $125 million last year.
Thrillist generates its revenue by including advertisements in its newsletter and also by incorporating some ads on its site.
With Thrillist being geared towards the 21- to 34-year-old male demographic, many Penn males are intrigued by the newsletter.
"I like to try new restaurants whenever I can," said Wharton sophomore James Jankoski.
"From what I've read, they seem to be on top of what's happening," he added.
College sophomore Zach Dann shared similar feelings upon hearing about Thrillist.
"It would be great to have another resource that's quick to check every day and can let me know what's going on in the city," he said.
For Lerer and Rich, these statements can only mean more readers taking advantage of their "inside" information.
"Thrillist is the perfect resource for Penn guys because its unique editorial voice and discerning eye were shaped by our experiences as students knocking around Philly," the two explained in a statement.
"We were and are guys who demand the best for the least effort/money and to be told about it from a . perspective we can relate to, and that's exactly what Thrillist is all about," they said.
