Penn Athletics ticket services gets major upgrade

Penn's ticketing and digital products are joining the 21st century. This week, Penn athletics and its content provider Neulion announced a multi-year contract extension, which will include a bevy of new services. See the press release below:

NeuLion, Inc., the true end-to-end technology service provider for delivering live and on-demand content to any Internet-enabled device, and University of Pennsylvania Athletics today announced a multi-year partnership extension with new digital, mobile and ticketing experiences for this coming year. Working with NeuLion since 2003, Penn Athletics has experienced significant growth in both their digital and ticketing businesses. Most notably, over the past three years, subscription revenue has cumulatively grown 260% and online ticket sales have experienced annual growth upwards of 40% for Penn related athletic events.

Building on that success, NeuLion and Penn will continue to roll-out new digital updates and services including:
        --  Mobile Apps -- NeuLion's mobile technology will provide Penn Athletics
            with dedicated applications on iPhone, Android and iPad. The official
            athletics apps give fans easy and instant access to up-to-the-minute
            stats, scores, play-by-play, schedules, rosters and more with in-app
            upgrades for access to select live and on-demand video and audio
            coverage anytime, anywhere.
        --  HD Video -- Starting with the 2012-13 season, Penn Athletics will
            stream select sporting events live in HD using NeuLion's adaptive
            streaming technology. This HD player brings an optimized user
            experience capturing the quality and essence of the event.
        --  Ticketing -- Penn will start scanning tickets at point of entry to
            keep more seats filled. This new digital ticketing suite helps track
            admission and records in the fan profile, enables for the sending of
            tickets from one fan to another via e-mail and enables fans to print
            tickets at home reducing will call lines and maximizing staff
            efficiency
        --  Penn Relays -- celebrating its 117th year as one of the marquee events
            in the world of track and field, Penn Relays will continue to offer
            continuous live video across the three days of events. Also, NeuLion's
            Live Editing services will provide instant on demand video coverage of
            each event throughout the Relays.
        --  Photo Store -- A new and improved photo store will be unveiled with
            Replay photos this spring where fans can buy Penn athletics photos
            from every sport.
"We're very happy to renew our partnership with NeuLion," said Alanna Shanahan, Senior Associate Athletic Director at the University of Pennsylvania. "NeuLion is a cutting-edge, innovative technology company that is leading the way for college athletics. We have worked with NeuLion for eight years and have seen tremendous growth in our digital strategy, and we look forward to our future initiatives with them."

NeuLion's technology delivers a best-in-class digital experience for fans around the world. Nearly 175 college athletic programs continue to rely on NeuLion's unrivaled suite of digital and mobile services to deliver live and on-demand games, news and information to fans, while effectively monetizing that content.

"The University of Pennsylvania has been a tremendous, forward-thinking partner over the last eight years. Continuing to work with the entire staff on enhancing their digital strategy, including the Penn Relays, is something that we are very excited about," said Ed O'Brien, vice president of NeuLion.

NeuLion's platform is backed by leading, proprietary technology that offers the richest experience for its sports and entertainment partners. NeuLion's architecture supports content delivery to any device and long-term sustainability as new connected devices and advancements are introduced into the market.