Mysterious Marathon Marketing

Those who are still on campus might have noticed some changes at the old Marathon Grill location since it closed earlier this spring. The windows are now filled with images from Penn Athletics.

In the old door we have wrestling assistant coach Matt Valenti, back when he was just an undergrad, celebrating alongside this year's Ivy champion women's soccer team (Sidenote: note the woodstain from where Marathon's logo was):

Then along the windows we have a series of shots, the only one of which I can make out from these photos is No. 10, Ali DeLuca, who graduated one of the top players in Penn women's lax history in 2010:

So what is going on here? Is Penn Athletics just taking advantage of some prime window space while Facilities and Real Estate Services look for a new tenant? Or perhaps the space will become a Penn Athletics themed ESPN Zone-type outfit on 40th and Walnut. If so, what effect would this have on University Pinball's (40th and Spruce) local arcade monopoly?

I'll note that some of the windows on the 40th Street side of this corner (near PNC and Smokey Joe's) already have similar window decorations, but with more retro pictures. But man, an arcade right across from the DP office would be sweet.

(h/t to Jen Scuteri and photographer Alexandra Fleischman)