Marketing The Line

Penn Athletics just announced that The Line will be making its appearance Oct. 17-18, which is the first weekend back from Fall Break. First off, this is a little later than last year's Line.

Second, with the decreased significance of The Line, Penn Athletics is pulling out all the marketing strategies it can to get people to sleepover in the Palestra.

There's the standard promises of food (cheap hot dogs and free Qdoba tacos), of course, and Penn items, including "foam noodles, mini-hoop sets, megaphone, fan banner, and foam Quaker hat." Also, the yearly Red & Blue Crew t-shirt will be distributed.

But in addition to these things, Penn is taking it up another level. The Red and Blue Crew students will also get a chance to win several "items and experiences such as: team gear, autographed items, lunch with Coach Miller and the team, free tickets to away games including Princeton, sitting behind the team bench, watching closed team practices, playing a pick-up game at The Palestra, as well as a few surprise perks."

Will the potential to win such prizes encourage you to go to The Line? Let me know in the comments. Even you alums, feel free to post your thoughts on this new marketing strategy.

In other, random Penn marketing news, there's a Penn football poster in 30th Street Station. I guess Nelligan Sports Marketing wants to get the rush hour crowd to Penn games.