More on marketing: The DP weighs in

 

Our loyal readers have shown a great passion for Penn Athletics marketing initiatives, weighing in with (mostly insightful) comments and suggestions on this blog and on the DP' website.

So I thought I would point you to today's editorial, which focuses on the Red and Blue Crew's reorganization efforts. (Note that the editorial represents the opinion of the DP, as determined by a majority of the Opinion Board. The organization maintains a clear separation between reporting and commentary; no sports editors or sports reporters currently sit on the nine-person Opinion Board).

The DP''s bottom line: "[W]e're happy to see that the Athletic Department is investing more heavily in the Red and Blue crew, giving the loose-limbed organization more structure. ... We question, however, whether or not they can accomplish their goals on the low budget of $500 a year"

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