The Wharton MBA in Marketing is ranked No. 1 in the nation, according to College Choice, a college ranking website. The list compiled the 35 best master’s in marketing programs for 2017 across the country.
The ranking took into account numerous factors such as average early career salary, available financial aid, the University’s academic reputation and average credit hour cost.
Although different sources use different weighting systems in their rankings, many different lists have consistently ranked the Wharton MBA in Marketing highly. Chairperson of the Wharton School's Marketing Department Eric T. Bradlow found it significant that multiple sources rank Wharton as a top program, rather than this specific ranking.
“It’s the longevity of the ranking and the consistency of the ranking that gives us a clear signal from the marketplace that Wharton Marketing is doing something right," Bradlow said.
Bradlow said that part of the Wharton MBA's attractiveness is its emphasis on data-based decision making, as well as its focus on the practicality of the course content. For example, Bradlow starts off every lecture by discussing relevant news to incentivize practical and relevant problem-solving.
Marketing professor Peter Fader said the breadth of opportunities to specialize that the department offers is what makes the program stand out.
“It comes down to two things: size and scope," Fader said.
“Some of the brightest students in the world come in with great intellect, and it’s our job to provide great content that is relevant for the kinds of jobs that they will be taking”, Bradlow said.
Fader said he was "thrilled that the external market is recognizing something we've known for a long time."