There are instances when bad publicity equals good publicity. Wharton marketing professor Jonah Berger found this to be the case in a recent study conducted alongside two Stanford University professors.
A new study conducted by Wharton professor Adam Grant along with Francesca Gino of Harvard Business School and David Hofmann of the University of North Carolina at Chapel Hill shows that introverted leaders can be just as effective as extroverted leaders.
Penn Feminists is the newest women’s rights group on campus. Graduate Nursing student Ellen Hansen, the groups’s founder, hopes to set members of Penn Feminists apart from those of similar organizations on campus in the range of issues they discuss.