Photo: David Akst / The Daily Pennsylvanian
In the beginning, there was nothing. Then, Anheuser-Busch created Natural Light in 1977. More than a decade later came Natural Ice, a higher ABV ice beer introduced in 1995. In 2012 came the infamous Natty Daddy, a malt liquor to supplement the already-great offerings of the Natural brand. Now, a fourth member of the family is born.
Anheuser-Busch has long been the champion of the American college student, producing beers both cheap and generally palatable. Capitalizing on a clearly underserved niche on college campuses, the company has announced plans to bring a Natural-branded IPA into production.
"We're proud to unveil the Natty IPA, and we're confident that consumers are going to love it," Anheuser-Busch spokesman Hop Barlman told reporters at a press conference this morning. "It has all your favorite aspects of the Natural brand with a more grown-up, complex flavor."Read the Full Article