Published 02/04/10 5:06pm

Sprinkles -> Kiwi


While we appreciate the effort to ease us into the change, we're still totally uncomfortable with the fact that Sprinkles is slated to become Kiwi Yogurt soon. True, a fro-yo by any other name is still as tart, but really. What is this, New Zealand?

According to co-owner Matt Mealey, everything else will remain the same. The change was motivated by some drama with other parties, so Sprinkz took the peaceful way and decided to sport a new name for all three stores.

Personally, we'll be referring to it as SprinKiwi throughout the month to prep ourselves for the impending switch in March. We don't want this to become the new "Logan-I-mean-Cohen Hall" embarrassment.

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