Budweiser's Made in America music festival kicked off its third year in Philadelphia on Saturday, drawing plenty of Penn students and plenty of Pennsylvanians.
Across the country, the eponymous festival made its debut in Los Angeles, as well. But while Made in America has largely been deemed a success in Philadelphia, its L.A. counterpart has struggled to gain traction.
"Los Angeles is a very busy market, and in many ways the fans in L.A. are spoiled with the number of options they have," said Pollstar executive Gary Bongiovanni.
But L.A. mayor Eric Garcetti believes that the festival will be positive for the city. "MIA stands for this all-American product in the heart of great urban cities, and that's exactly what we are branding L.A. to be."
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